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Ah, que c'est magnifique!

Un grand salut to a French supermarket chain for its efforts in going after the corporate greedheads...je vous admire, chers messieurs et 'dames!

The French supermarket chain Leclerc, one of the most important in the country, has decided to punish the big brands for raising the prices of their products too high, according to the daily Le Monde.

As of Friday, February 1, the chain plans to remove the following articles from its shelves: the 12-pack of the cheese "La vache qui rit", by Fromageries Bel; Ajax cleanser, made by Colgate-Palmolive; L'Oreal and Nivea facial creams; Orangina soft drinks; and Brossard cookies.

These products had raised their prices between 8.29% and 20.63% in recent months, which the chain does not consider justifiable in light of inflation.

"These items will not return to our stores until the suppliers agree not to raise their prices above the average of others of their kind," stated one of the owners of the chain, Miguel Eduardo Leclerc.

Translation mine.

Yowie zowie, that's positively shades of Chavecito!

As much as I love that Laughing Cow cream cheese, I've been finding it prohibitively expensive here in Canada, too. We could use this kind of price-fighting here.

Dis donc, Miguel Eduardo, ne pouvez-vous aller à faire la même chose ici?